Google Conversion Tracking is a great way to track what your customer "clicks" on your website. This is helpful for your business to track what ads or keywords your customers clicked that led them to make a reservation with you. Knowing this information will help you decide which ads or keywords are helping you to get more business and in turn you can choose to utilize these ads or add more of those keywords to your site to increase your profits. It will also show which ads or keywords that don't produce results (i.e. a booking) so you can avoid to use them moving forward.
You are able to set up a Google Conversion Tracking in WebReserv. See instructions and example below.
Accessing the Google Conversion Tracking Code in Google
You will find the code for the conversion tracking though your Google AdWords page.
- Navigate to Tools & Analysis - Conversions
- Create a new conversion
- Find the Conversion Label and Conversion ID in the code.
To Add the Google Conversion ID and Label to WebReserv, follow steps below:
- Go to Setup - Business Information - Advanced Options
- In the Google Conversion Tracking section, add the Conversion ID & Label